Cf. Peter Drucker: the job of any company is not to generate sales, it's to generate repeat customers. (Apple's stores exemplify this lesson with their emphasi

Cf. Peter Drucker: the job of any company is not to generate sales, it's to generate repeat customers. (Apple's stores exemplify this lesson with their emphasis on customer happiness with the overall experience over actual hard selling. Which is why those stores make so much money. My wife talks of going into one as "worshipping at the Church of Jobs" -- they're designed to generate an emotional impact, wit the goal that sales will follow. Now compare with a purely sales-focussed retail operation, like, oh, WalMart ...)