"Perhaps more important for its long-term survival, Vox’s formats attract attention directly, so the site does not have to turn to gimmicky features like quizze

"Perhaps more important for its long-term survival, Vox’s formats attract attention directly, so the site does not have to turn to gimmicky features like quizzes, teasing headlines or lists to generate traffic through Facebook or Twitter." Vox's front page: "How politics make us stupid", "11 books series to satisfy your 'Game of Thrones' craving", "Amtrak's insane train boarding rule" Oops.