> 1. You googled the sports team And this is my problem with Google Now. The concept isn't useful to me. Just because I googled a sports team once doesn't mean

> 1. You googled the sports team And this is my problem with Google Now. The concept isn't useful to me. Just because I googled a sports team once doesn't mean I constantly want updates about that team. Just because I looked up a company's stock one day doesn't mean I want to know what the stock is doing every day. Google Now doesn't seem to understand that. Granted, the flight updates are a really cool feature. But the service as a whole is too noisy to be generally useful.