Not only have hiphop artists been rhyming about business, and making references to the industry, but they have been conducting legitimate businesses outside of

Not only have hiphop artists been rhyming about business, and making references to the industry, but they have been conducting legitimate businesses outside of rapping, for years. From Run DMC's major sponsorship with Adidas, to Russell Simmon's and Phat Farm, but also 50 Cent's deal with Vitamen Water and Coca Cola, Jay-Z's minority stake in the New Jersey Nets, and much more. But now days, rappers are actually getting into the web startup game as well. LL Cool J has created Boomdizzle.com, TI runs Streetcred.com, Dame Dash heads up Blocksavvy.com, and Russell Simmons now has Globalgrind.com. HipHop music lovers are heavy web users, and loyal consumers. And hiphop artists and record label moguls are capitalizing on that fact, by bringing their current following, and their buying power, to their other business ventures, including their web startups.