The misunderstanding was not the price of the clickbait, it was the intention. boyd does provide a very careful definition of sexism buried at the addenda to he

The misunderstanding was not the price of the clickbait, it was the intention. boyd does provide a very careful definition of sexism buried at the addenda to her article, but that explanation did not appear with the original article when it was published. boyd even admits this, saying that a more accurate title would have been "Is Oculus Rift unintentionally discriminating on the basis of sex?". "Sexist" is an emotionally charged term, and when you use it out of context the reader will assume its most common meaning, not the more academically accurate one. boyd knew this and decided it was better to rile people up than let her article go unnoticed. I can't even fault her, to be honest -- I just don't like manipulative headlines (or writing in general), even when used for a justified end.