I think businesses that are giving retail me not a commission are largely throwing their money away. As described the vast majority of sales being generated ar

I think businesses that are giving retail me not a commission are largely throwing their money away. As described the vast majority of sales being generated are from people that have already started the purchasing process on your website and are looking for a discount coupon. Without having any hard numbers from my experience in ecommerce I think the majority of these people are going to purchase anyway, regardless of whether they find a coupon. There is a good chance the people actively trying to find a coupon have already checked out the competition and are relatively satisfied with your offering. Price discrimination can be good but I don't think throwing away 10% to companies like this is the way to do it. I also dislike how they end up ranking really highly on a lot of your brand terms where I'd prefer my business, pages we control and 3rd party reviews to rank. Ideally you could get a coupon page of your own to rank well for the "x coupon" search to get the same effect without having to give up the 10% or whatever the commission level is.