RetailMeNot has a completely different business model than Coupons.com, so it is an unfair comparison of two sites that look similar. RetailMeNot makes its mon

RetailMeNot has a completely different business model than Coupons.com, so it is an unfair comparison of two sites that look similar. RetailMeNot makes its money through connections with LinkShare (LS) and Commission Junction (CJ). And LS/CJ make their money by establishing relationships with the online vendors for major brands/retailers with online coupon codes. Coupons.com makes its money through connections directly with major CPG (consumer processed goods) brands, where Coupons.com provide CPG's with distribution of printable manufacturers coupons. RetailMeNot has been trying to get in Coupons.com game (bc of the less reliance on search/affiliate networks) but to date, they have been relatively unsuccessful.