Very good initiative; it will hopefully emulate the benefits reaped by the more active cycling cities (e.g. Amsterdam). However, it should be noted that the pr

Very good initiative; it will hopefully emulate the benefits reaped by the more active cycling cities (e.g. Amsterdam). However, it should be noted that the program's widespread nature (large city + seemingly non-stringent requisites) has the potential to lead to a black market for discounted membership based on rent-seeking behaviour.