5 ms·
Hi jonshea: You're assuming that the RSS feed sponsorship is sold out, and is sold out at rate card rates. Those are very aggressive assumptions. I estimated a
by fromedome 17y ago
Hi jonshea:
You're assuming that the RSS feed sponsorship is sold out, and is sold out at rate card rates. Those are very aggressive assumptions. I estimated about $60,000 in annual revenue from RSS, assuming a 30% average discount to rate card rates and 75% fill rate. (Reductions of 25% to 50% are not uncommon in online advertising.)
For The Deck, founder Jim Coudal told me that $4,000 a month to the publisher is in the ballpark but a little low. So I assumed about $60,000 a year, or $5,000 a month. (Don't forget that The Deck itself is a for-profit enterprise, and takes a hefty cut.)
So I got to about $120,000 a year before t-shirt sales. Like I said... could be much higher. But I wanted to err on the side of caution, especially in this ad economy.
- deleted 17y ago[deleted]
- karzeem 17y agohttp://daringfireball.net/feeds/sponsors http://daringfireball.net/feeds/sponsors pretty much always shows the feed sponsorship as being sold out for at least a month. I admittedly don't know very much about this sort of thing. Is being sold out for the next month good, or cutting it close? If it's the former, it would be safe to assume Gruber's selling at the rate card rate most of the time, no?
- blazamos 17y agoHe's sold a sponsorship for every week this year. (I went back and checked.)
- fromedome 17y agoAh nice, thanks. But we don't know the rate. Probably big discounts for repeat buyers.
- vijayr 17y agoIn any case, its definitely in six figures, and that is a good achievement for a one man blog. Purely from a financial point of view, the other blog mentioned in the article, Dooce, is even more interesting, she makes $40k per month http://abcnews.go.com/Technology/Story?id=4836738&page=1 http://abcnews.go.com/Technology/Story?id=4836738&page=1 (and that figure is a year old) Very satisfying to see one man armies getting so successful.