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"I think it is due to multiple factors, but mainly the small, targeted scale of the audience," This is just good marketing advice for smaller businesses. Find
by debt 13y ago
"I think it is due to multiple factors, but mainly the small, targeted scale of the audience,"
This is just good marketing advice for smaller businesses. Find as specific a niche as possible and market to that. Maybe the parent's product serves a very general audience which may make it harder to market.
- jptoor 13y agoNot necessarily. Prices increase pretty significantly with a smaller target audience. (It definitely depends on the vertical and product). For example, it's generally slightly more cost effective for a sushi restaurant in a small city to target the city than target people who "like" sushi on Facebook in that city.