This is a great service. Although eBay Motors and Craigslist exist for this opportunity, they are very impersonal and create just as many issues as they try to

This is a great service. Although eBay Motors and Craigslist exist for this opportunity, they are very impersonal and create just as many issues as they try to solve. Here's some feedback on the website and service. Hope it helps! 1. Redundant content: I felt like you repeated the same value proposition in nearly every section of your website. However, each section had one small tidbit that wasn't addressed anywhere else (e.g. only available in bay area). 2. Excessive calls to action: Although it's great that you have placed many calls to action (various buttons, sliders, etc.), it really confuses the user. Having one consistent message and/or placement might improve conversion. Just a hypothesis and one you should definitely A/B test. 3. Poor navigation: The "home" button in the footer navigates the user to an awkward anchor tag on the home page. The About page has a large image that makes it seem like a homepage rather than getting in to the actual content of the page. The Contact page is an overlay modal and may not even be worth creating as a separate page. Perhaps placing it in the footer is sufficient. 4. Commas: In your slider showing the different amounts you can save, you should be sure to a comma as a thousands separator or a decimal point + "k" or "thousand". This will increase impact and hopefully conversion as well. 5. Reposition: Seeing this on "Show HN" and seeing lots of copy/images in the beginning made your site seem like it was a just placeholders. It wasn't until I scrolled to the bottom did I see there were testimonials and cars that were actually sold. This content should be placed further up since it demonstrates some form of validation/social traction. It would be great to have a ticker or some other indicator of cars sold at some point when it gets bigger. Best of luck and feel free to reach out for any clarifications.