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Is my maths awful (I have been drinking) or am I right in thinking that even if Android users spend less on average, having three times as many of them is going
by iamben 13y ago
Is my maths awful (I have been drinking) or am I right in thinking that even if Android users spend less on average, having three times as many of them is going to equal more revenue?
- coldtea 13y agoYour math is a little sloppy. Nothing necessitates that "3 times as many" users on a platform equal more revenue than another platform. So, if iOS users overspend Android users more than android_user_count/ios_user_count times, iOS still offers more revenue. Average spending and profit margins count as much, if not more, as raw user count. The same way that the Mac, say, has around 15% of the laptop market share, but takes home around 80% of the laptop market profits.
- bsder 13y agoIt probably takes more money and effort to reach that 3x number of Android users. So, if I have $1,000,000 to spend on marketing and sales what's my best allocation? Exactly: $1,000,000 on iOS and $0 on Android until my data shows that I've saturated iOS.