4 ms·
Data plan and phone-cost affordability has some impact here, but the socioeconomic divide is not explained entirely in those terms. I think it has as much to d
by Iftheshoefits 13y ago
Data plan and phone-cost affordability has some impact here, but the socioeconomic divide is not explained entirely in those terms.
I think it has as much to do with the fact that Apple's target market consists largely of affluent people seeking to identify with a brand that has geek/tech credibility. It's not that people with lower incomes wouldn't be (or aren't) interested in having Apple mobile products; it's that Apple basically ignores them.