5 ms·

Hey Chad, Thanks for the note. Yeah you're right. We'll make the update to clarify that. We had it as "saved" before, but that didn't seem to make sense. Still

by ValG 13y ago

Hey Chad, Thanks for the note. Yeah you're right. We'll make the update to clarify that. We had it as "saved" before, but that didn't seem to make sense. Still trying to find the right wording, but we'll update it today or over the weekend most likely. Thank you!

sucramb 13y ago
Call it "Your extra benefit"
mathgeek 13y ago
Could always slap a "more" after the value.
bluthru 13y ago
"Increased earnings" ?
- ChuckMcM 13y ago
  "Capture more value of the used car sales funnel?" I jest of course. I think going for the simple "Get more cash out of selling your car." Is probably the simplest.
sachinag 13y ago
Placing my bet that "extra cheddar" wins your series of A/B test here.
jarrett 13y ago
How about showing all three? Dealership pays you: $5,000 InstaMotor pays you: $5,500 --------------------------- You get paid an extra: $500
- jarrett 13y ago
  I messed up the formatting. I meant to say: Dealership pays you: $5,000 InstaMotor pays you: $5,500 --------------------------- You get paid an extra: $500
- ryanSrich 13y ago
  ^ This is how it should read. I had the same issue. Couldn't figure out the 'you earn' part for a solid 30 seconds or so.
- zem 13y ago
  agreed, this is definitely one place where being explicit is better than trying to find a short phrase
balls187 13y ago
I also didn't care for the term "earn" either. I think showing what they make from a dealer, then what they make from you like this: Dealer Trade In: 10000 With InstaMotor: 10500 (+500)
AJ007 13y ago
I paused when I read that too. In sales copy sometimes that extra friction can grab some attention as long as everyone comes to the correct conclusion after thinking about it. The big "selling" point to me is: this is really easy -- and it won't cost you anything extra in time or money. In fact, you could end up getting more money for your car and with almost zero effort. Which, I think the copy does a good job of.
bruceb 13y ago
also: We charge < 5% of your vehicle's sale price, ~ 80% less than a dealership trade-in. While I know what you are saying reading it quickly seems like you give 80% less than a dealer. That you are a worse deal. Might want to rephrases it just a bit.
darkmighty 13y ago
Some suggestions: replace "Earn" by "Save" or "Earn __ additional"; replace "~ 80% less" (sounds sloppy) with "up to" or even "about"/"usually"
malnourish 13y ago
I'm seconding the notion that 'earn' is cumbersome copy here. I think something like "that's an extra x with InstaMotor" or "Make X more than the average" It's hard to restrict it down to just one word -- don't do it if you don't have to. I was very confused by earn at first.

by ValG 13y ago

sucramb 13y ago

Call it "Your extra benefit"

mathgeek 13y ago

Could always slap a "more" after the value.

bluthru 13y ago

"Increased earnings" ?

ChuckMcM 13y ago
"Capture more value of the used car sales funnel?" I jest of course. I think going for the simple "Get more cash out of selling your car." Is probably the simplest.

sachinag 13y ago

Placing my bet that "extra cheddar" wins your series of A/B test here.

jarrett 13y ago

How about showing all three? Dealership pays you: $5,000 InstaMotor pays you: $5,500 --------------------------- You get paid an extra: $500

jarrett 13y ago
I messed up the formatting. I meant to say: Dealership pays you: $5,000 InstaMotor pays you: $5,500 --------------------------- You get paid an extra: $500
ryanSrich 13y ago
^ This is how it should read. I had the same issue. Couldn't figure out the 'you earn' part for a solid 30 seconds or so.
zem 13y ago
agreed, this is definitely one place where being explicit is better than trying to find a short phrase

balls187 13y ago

I also didn't care for the term "earn" either. I think showing what they make from a dealer, then what they make from you like this: Dealer Trade In: 10000 With InstaMotor: 10500 (+500)

AJ007 13y ago

I paused when I read that too. In sales copy sometimes that extra friction can grab some attention as long as everyone comes to the correct conclusion after thinking about it. The big "selling" point to me is: this is really easy -- and it won't cost you anything extra in time or money. In fact, you could end up getting more money for your car and with almost zero effort. Which, I think the copy does a good job of.

bruceb 13y ago

also: We charge < 5% of your vehicle's sale price, ~ 80% less than a dealership trade-in. While I know what you are saying reading it quickly seems like you give 80% less than a dealer. That you are a worse deal. Might want to rephrases it just a bit.

darkmighty 13y ago

Some suggestions: replace "Earn" by "Save" or "Earn __ additional"; replace "~ 80% less" (sounds sloppy) with "up to" or even "about"/"usually"

malnourish 13y ago

I'm seconding the notion that 'earn' is cumbersome copy here. I think something like "that's an extra x with InstaMotor" or "Make X more than the average" It's hard to restrict it down to just one word -- don't do it if you don't have to. I was very confused by earn at first.