It's great! Although most real-life cases that I'm familiar with also include an average basket, even repeated purchases. Explaining that the anecdotal big pur

It's great! Although most real-life cases that I'm familiar with also include an average basket, even repeated purchases. Explaining that the anecdotal big purchase on version A is actually anecdotic, and that you need to consider the distribution, escalation slope, rhythm of purchases… all that is very difficult, especially with simple tools around like this one that make it sound like such tests are actually simple and can work for any level of audience. Having a decent separation of expected LTV on a four-pronged A/B/C/D test, especially when your conversion rate is around 1% and your re-purchase well under 20%… that’s a challenge that requires millions of users for months.