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I think it is due to multiple factors, but mainly the small, targeted scale of the audience, the usefulness of the product to that audience, and our first mover

I think it is due to multiple factors, but mainly the small, targeted scale of the audience, the usefulness of the product to that audience, and our first mover advantage. For example, with less than 50 €, the ad has already been seen by around 15 % of the total audience. No matter how much we throw in, it's going to be going slower and slower from now on. But it is enough for us to get seeded among a few hundred medical professionals, and then rely on word of mouth to carry us forward. Edit: It's also a free app, just to make that clear.

debt 13y ago
"I think it is due to multiple factors, but mainly the small, targeted scale of the audience," This is just good marketing advice for smaller businesses. Find as specific a niche as possible and market to that. Maybe the parent's product serves a very general audience which may make it harder to market.
- jptoor 13y ago
  Not necessarily. Prices increase pretty significantly with a smaller target audience. (It definitely depends on the vertical and product). For example, it's generally slightly more cost effective for a sushi restaurant in a small city to target the city than target people who "like" sushi on Facebook in that city.