Interesting post but it's hardly news, a few years back when facebook was struggling to make money I remember reading a detailed article about how facebook delv

Interesting post but it's hardly news, a few years back when facebook was struggling to make money I remember reading a detailed article about how facebook delving into advertisement could mean the end of the web as we know it and by that it meant the end of ad-supported websites. First facebook ads would drive online ads pricing towards the bottom, then it would make obvious something almost all of us know: online advertisement is mostly an overpriced scam that doesn't work and most netizens despise. Then the usual business model to support costs for running a website would crumble and disappear. Sadly I can't find this article now (thanks to google tweaking its search engine, it's now hardly possible to find an old results or anythine relevant past the first half of the first results page), but I remember it pointed out that facebook users are much less receptive to ads than google search users. People using a search engine are actively looking for something and ads can be actually be useful to them, but for people looking for social interactions with people they know ads are quite useless and an annoyance. Right now facebook lack of transparency and accuracy in their ad business means more profit and less trouble for them while hiding the elephant in the room, so don't expect the situation to change soon unless they're given incentive to do so.