4 ms·
Not qualified to comment on the logo design. It's just in a haphazard location. Humans read left to right and are attracted to faces. The logo is off there in
by hagbardgroup 13y ago
Not qualified to comment on the logo design.
It's just in a haphazard location. Humans read left to right and are attracted to faces. The logo is off there in the lower left corner. The lady is to the right of the copy. If this ad were in Hebrew, that would be fine, because that language reads right to left. English goes left to right.
'Better' copy is what tests better with the market. I do not know what is better. I have inklings on what direction to move in to improve the campaign.
I would test the current image copy vs. 'Join the 100,000+ people like you who have saved money with BudgetSimple.'
Body copy test: You can become financially secure using our free budget planning service.
Button test: 'I want my free budget' or 'Teach me to save money' -- 'learn more' is too generic.
Like most ads for tech of most kinds this is a little too heavy on the features and not enough on the 'what's in it for me?' No one cares about 'getting a better understanding of their finances' except accountants. No one gets excited about budgets except for politicians eager to spend money that belongs to other people.
Individuals want more money. They want safety. They want financial security. They want control over their own life.
If the OP wants to run a female-targed campaign, it'd be a great opportunity to pose as the authority and quote a magazine article about the problems that some women have with credit card debt or general financial planning, and reference that in the ad. This just comes to mind because a friend of mine wrote a feature for Cosmo on this topic a couple years ago. Ads that do not come off as pushy and instead present themselves as trustworthy, useful information can win over the trust of the target audience better.
If it is really just Oz, then Oz up the ad. Australians would care more about joining 20,000 other Australians just like them than 100,000 Yanks, for example.
There is a dude who runs a budgeting business off of Something Awful banner ads that I remember from a few years back that uses goon jargon to establish rapport with the target audience. He succeeded by matching the tone and content of his message to the readers in the right context.