This is OP, I'd admit there could be more data, what isn't shown here is the larger spend I did previously (but was not measured as "scientifically" which produ

This is OP, I'd admit there could be more data, what isn't shown here is the larger spend I did previously (but was not measured as "scientifically" which produced similar results). I'm doing a new campaign now, targeting only Desktop with a larger spend and will report back the results.