We started off hoping that customers could "set it and forget it". But it turns out, no matter how good your algorithms are, there's no accounting for in-laws v

We started off hoping that customers could "set it and forget it". But it turns out, no matter how good your algorithms are, there's no accounting for in-laws visiting for a week and using twice as much toilet paper. So instead we're focused on dramatically lowering the cognitive overhead of purchasing these products online. We do that through a combination of suggestions/recommendations, curated product selection, and a very different take on ecommerce UX.