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I just tested the water with Facebook Ads for my startup AppBlade.com as well, budgeted some $500. Did my best to target mobile application developers, this was
by danielsju6 13y ago
I just tested the water with Facebook Ads for my startup AppBlade.com as well, budgeted some $500. Did my best to target mobile application developers, this was my exact experience. Thousands of clicks, not a single sign-up. Also the CPC was higher than Google for our keywords.
Google in the same timeframe has had a measurable ROI and is converting at ~10% for us; even mobile clicks.
This is just data, it's worth experimenting for yourself but I definitely feel that something sketch is going on. Make sure to use utm_ codes and something like MixPanel so you can track the originating source for your paying customers.