I wrote a post about this for Mozilla Hacks a while ago that you might enjoy/find useful :-) https://hacks.mozilla.org/2013/05/how-to-spread-the-word-about-your

I wrote a post about this for Mozilla Hacks a while ago that you might enjoy/find useful :-) https://hacks.mozilla.org/2013/05/how-to-spread-the-word-about-your-code/ https://hacks.mozilla.org/2013/05/how-to-spread-the-word-abo... In short though, preparation, homepage, copywriting, social networks, influencers, bloggers, niche media, user curated news sites, user group meetings.