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What is the driver of false clicks on FB? So far as I know it isn't like Google where a third party will be paid something for the click. Isn't FB the only on

What is the driver of false clicks on FB? So far as I know it isn't like Google where a third party will be paid something for the click. Isn't FB the only one getting paid when I click a FB ad?

lutusp 13y ago
> What is the driver of false clicks on FB? Facebook's reputation as en effective advertiser is improved. As Deep Throat said during the Watergate scandal, "Follow the money."
- DivByZero 13y ago
  How fake clicks that don't generate business results would improve Facebook reputation as an effective advertiser ? Actually every time these posts comes out (once a week lately) Facebook reputation is hurt.
  - lutusp 13y ago
    > How fake clicks that don't generate business results would improve Facebook reputation as an effective advertiser ? In online advertising, there's a pretty big chasm between when people think is going on, and reality. Facebook has every incentive to increase their apparent standing in the online advertising business, and the fact that some of the traffic is bogus may not matter to anyone but a purist (or a client). Consider that everyone in the business has some bogus traffic. Maybe the players feel they can compare statistics without bothering to find out how much is nonsense masquerading as business. > Actually every time these posts comes out (once a week lately) Facebook reputation is hurt. Yes, that's true, but a corporate strategy might be to simply say, "We're working on this problem", and hope no one pays too much attention to the actual level of effort.
- yogKarma 13y ago
  I didn't get that. Elaborate?
  - lutusp 13y ago
    They get to claim a certain percentage of the online advertising market. Online advertising has a self-referential aspect -- if you can produce convincing statistics, you will get more business, which will further increase your statistical standing, ad infinitum. The fact that a percentage of the traffic is bogus might be overlooked by some of the providers, and even some of the clients.

What is the driver of false clicks on FB? So far as I know it isn't like Google where a third party will be paid something for the click. Isn't FB the only one getting paid when I click a FB ad?

lutusp 13y ago

> What is the driver of false clicks on FB? Facebook's reputation as en effective advertiser is improved. As Deep Throat said during the Watergate scandal, "Follow the money."

DivByZero 13y ago
How fake clicks that don't generate business results would improve Facebook reputation as an effective advertiser ? Actually every time these posts comes out (once a week lately) Facebook reputation is hurt.
- lutusp 13y ago
  > How fake clicks that don't generate business results would improve Facebook reputation as an effective advertiser ? In online advertising, there's a pretty big chasm between when people think is going on, and reality. Facebook has every incentive to increase their apparent standing in the online advertising business, and the fact that some of the traffic is bogus may not matter to anyone but a purist (or a client). Consider that everyone in the business has some bogus traffic. Maybe the players feel they can compare statistics without bothering to find out how much is nonsense masquerading as business. > Actually every time these posts comes out (once a week lately) Facebook reputation is hurt. Yes, that's true, but a corporate strategy might be to simply say, "We're working on this problem", and hope no one pays too much attention to the actual level of effort.
yogKarma 13y ago
I didn't get that. Elaborate?
- lutusp 13y ago
  They get to claim a certain percentage of the online advertising market. Online advertising has a self-referential aspect -- if you can produce convincing statistics, you will get more business, which will further increase your statistical standing, ad infinitum. The fact that a percentage of the traffic is bogus might be overlooked by some of the providers, and even some of the clients.