... and a Guild doesn't have negative connotations? Is this a cultural thing? Because for me (west coast of Canada, in my 30's), the only connotation that come

... and a Guild doesn't have negative connotations? Is this a cultural thing? Because for me (west coast of Canada, in my 30's), the only connotation that comes with the term "Guild" is a historical protectionist organization that ensures only those in the Guild are allowed to practice that craft, membership is non-voluntary. It carries a connotation of extreme corruption as well. Am I just not exposed to the modern usage of the term?