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People with no idea of how to run ad campaigns should not be bad mouthing X ad platform. There are so many ways this post is wrong. First, a .4% CTR for a news
by jyu 13y ago
People with no idea of how to run ad campaigns should not be bad mouthing X ad platform.
There are so many ways this post is wrong. First, a .4% CTR for a newsfeed ad sucks. That means either your demo targeting sucks, or your ad sucks, or both. Second, if android visits don't convert, change targeting to desktop visitors only. Third, traffic sources behave differently. You can't jump to the conclusion that they're scamming you just because one traffic source worked and another one didn't. Another possibility is that you haven't tried hard enough.