6 ms·

Like others have said, it really depends on what you're selling and who you're targetting. Our example (country specific mobile app for doctors), spent 100 € o

Like others have said, it really depends on what you're selling and who you're targetting. Our example (country specific mobile app for doctors), spent 100 € on AdWords, end result was literally 0 app installs, 0 sign-ups, 0 everything. Medical keywords are expensive, no chance of sending them directly to the App Store/Play Store (that we saw at least), and no other useful targetting. Here come Facebook mobile install ads. 40 € spent so far, 500+ app installs, 200+ sign-ups, great retention. We can roughly target medical professionals, take them directly to the app stores, and the clicks are cheap as hell. I have no doubt that AdWords work much better in other cases, and that FB can be useless, but it's not black and white, you need to know which tool fits the purpose.

mpeg 13y ago
I don't know if you're doing it already, but in the interest targeting you can include professions too and it will target people who have it set to their "work" on FB; plus adding hospitals to workplace targeting you can quickly close the gap And as another handy tool, you can use the FB ads api without authentication to perform certain types of search: http://graph.facebook.com/search?type=adworkplace&q=hospital&limit=500 http://graph.facebook.com/search?type=adworkplace&q=hospital... and build your targeting criteria Hope it helps :)
- napoleoncomplex 13y ago
  Thanks for the tip! Were professions added recently? "Doctor of Medicine" wasn't on the list at the time we put up the ads a month ago. For workplace targetting, it looks like none of the hospitals in our current markets (Balkans) are in the system, so it's not as useful. We had a similar problem when trying to target people with "Medical School" as education and got something like 10 people total, seems education as an attribute is counted only for US-based users.
  - mpeg 13y ago
    You've been able to target professions as interests for a very long time, but it wasn't obvious in the UI, glad it helped :) And yeah, I imagine some countries will be under-represented, sadly
  - dcpdx 13y ago
    Yes, FB added the ability to target job titles in February this year: http://adage.com/article/btob/facebook-takes-shot-linkedin-job-title-targeting/291793/ http://adage.com/article/btob/facebook-takes-shot-linkedin-j...
    - mpeg 13y ago
      It's actually been there since the very beginning, but it wasn't publicised too much.
jamiequint 13y ago
Are you really getting $0.10 installs via Facebook Mobile ads? If so you're performing better than any FB ad account I've seen in the last 6 months (and I've seen a lot). Even gaming doesn't perform close to this well. If this is actually true you should be doing affiliate installs which routinely pay out $1 with no (or high) caps. You could literally make tens of thousands of dollars daily.
- arkonaut 13y ago
  Where can you find affiliate arbitragers like this? Totally get that he/she should be doing this, but how do you find the people doing this effectively? I'm all for paying when someone has figured this out, because the installs I get often make me want to give up trying. Thanks!
  - Noxchi 13y ago
    Search mobile CPA networks.
  - jamiequint 13y ago
    The installs you get from mobile affiliate are usually shit in terms of performance fwiw. The install flows are things like ads that say [get the app now] then link directly to a random app in the app store, so there is very little intent.
- joncalhoun 13y ago
  This may also be a product of scale. Cost per install is likely to change vastly as you increase spend from 40 to 40k.
- babuskov 13y ago
  I got something similar (about $0.11 per click, $0.18 per install) on my Android game: http://bigosaur.com/blog/28-facebook-ads-android-players http://bigosaur.com/blog/28-facebook-ads-android-players You need to use the targeting options, otherwise you're wasting money.
- napoleoncomplex 13y ago
pbreit 13y ago
App install advertising is totally different from CPC.
acoyfellow 13y ago
I totally agree, "it depends". Facebook advertising can be much more useful than the OP and many others are suggesting. One tiny little thing that 99% of people are completely overlooking: -Page owners have the ability to restrict access by country. This means it's literally just a couple clicks, and you can completely disable the "click-farm" countries from seeing your page (+ advertisements). http://sendgrowth.com/blog/simple-defense-facebook-click-farms/ http://sendgrowth.com/blog/simple-defense-facebook-click-far... (short post about it, shameless plug) http://i.imgur.com/snkv77Q.png http://i.imgur.com/snkv77Q.png (screenshot of facebook settings page)
- Encosia 13y ago
  In the test that this guy did for himself, restricting by country didn't help: https://www.youtube.com/watch?feature=player_detailpage&v=oVfHeWTKjag#t=334 https://www.youtube.com/watch?feature=player_detailpage&v=oV...

mpeg 13y ago

I don't know if you're doing it already, but in the interest targeting you can include professions too and it will target people who have it set to their "work" on FB; plus adding hospitals to workplace targeting you can quickly close the gap And as another handy tool, you can use the FB ads api without authentication to perform certain types of search: http://graph.facebook.com/search?type=adworkplace&q=hospital&limit=500 http://graph.facebook.com/search?type=adworkplace&q=hospital... and build your targeting criteria Hope it helps :)

napoleoncomplex 13y ago
Thanks for the tip! Were professions added recently? "Doctor of Medicine" wasn't on the list at the time we put up the ads a month ago. For workplace targetting, it looks like none of the hospitals in our current markets (Balkans) are in the system, so it's not as useful. We had a similar problem when trying to target people with "Medical School" as education and got something like 10 people total, seems education as an attribute is counted only for US-based users.
- mpeg 13y ago
  You've been able to target professions as interests for a very long time, but it wasn't obvious in the UI, glad it helped :) And yeah, I imagine some countries will be under-represented, sadly
- dcpdx 13y ago
  Yes, FB added the ability to target job titles in February this year: http://adage.com/article/btob/facebook-takes-shot-linkedin-job-title-targeting/291793/ http://adage.com/article/btob/facebook-takes-shot-linkedin-j...
  - mpeg 13y ago
    It's actually been there since the very beginning, but it wasn't publicised too much.

jamiequint 13y ago

Are you really getting $0.10 installs via Facebook Mobile ads? If so you're performing better than any FB ad account I've seen in the last 6 months (and I've seen a lot). Even gaming doesn't perform close to this well. If this is actually true you should be doing affiliate installs which routinely pay out $1 with no (or high) caps. You could literally make tens of thousands of dollars daily.

arkonaut 13y ago
Where can you find affiliate arbitragers like this? Totally get that he/she should be doing this, but how do you find the people doing this effectively? I'm all for paying when someone has figured this out, because the installs I get often make me want to give up trying. Thanks!
- Noxchi 13y ago
  Search mobile CPA networks.
- jamiequint 13y ago
  The installs you get from mobile affiliate are usually shit in terms of performance fwiw. The install flows are things like ads that say [get the app now] then link directly to a random app in the app store, so there is very little intent.
joncalhoun 13y ago
This may also be a product of scale. Cost per install is likely to change vastly as you increase spend from 40 to 40k.
babuskov 13y ago
I got something similar (about $0.11 per click, $0.18 per install) on my Android game: http://bigosaur.com/blog/28-facebook-ads-android-players http://bigosaur.com/blog/28-facebook-ads-android-players You need to use the targeting options, otherwise you're wasting money.
napoleoncomplex 13y ago

pbreit 13y ago

App install advertising is totally different from CPC.

acoyfellow 13y ago

I totally agree, "it depends". Facebook advertising can be much more useful than the OP and many others are suggesting. One tiny little thing that 99% of people are completely overlooking: -Page owners have the ability to restrict access by country. This means it's literally just a couple clicks, and you can completely disable the "click-farm" countries from seeing your page (+ advertisements). http://sendgrowth.com/blog/simple-defense-facebook-click-farms/ http://sendgrowth.com/blog/simple-defense-facebook-click-far... (short post about it, shameless plug) http://i.imgur.com/snkv77Q.png http://i.imgur.com/snkv77Q.png (screenshot of facebook settings page)

Encosia 13y ago
In the test that this guy did for himself, restricting by country didn't help: https://www.youtube.com/watch?feature=player_detailpage&v=oVfHeWTKjag#t=334 https://www.youtube.com/watch?feature=player_detailpage&v=oV...