Google's intent based ad platform is relatively effective. Facebook is a little bit like old school TV and Radio advertising. Ad buyers are lured in about 'reac

Google's intent based ad platform is relatively effective. Facebook is a little bit like old school TV and Radio advertising. Ad buyers are lured in about 'reaching' target demos. Age, sex, geography, brands they like (affinities). But yeah, it's still somewhat noisey since the users are really just interested in using facebook. Maybe your brand will see some recognition boost, but measuring against a funnel conversion is likely going to be worse than those who use Google and show intent to actually do something.