Cross promote? Try to get a successful project using it done, or wait until one is, and hope they use a logo on their site. You could approach a company that h

Cross promote? Try to get a successful project using it done, or wait until one is, and hope they use a logo on their site. You could approach a company that has problem x and say your oss solves x and see if they are interested in checking it out/funding it/whatever. other ideas: good docs, irc channel, mailing list, youtube screencasts, books on the topic, blog posts on the soft, conference talkson it, etc you could also just buy adwords -_-