4 ms·

CPC is just the wrong model for Facebook. It turns into "spray and pray". In this case, nobody is looking for a personal budget app, it just shows up uninvited.

• redler 13y ago
  CPC is just the wrong model for Facebook. It turns into "spray and pray". In this case, nobody is looking for a personal budget app, it just shows up uninvited. Whereas with Google, we know someone is likely looking for it when the ad appears. That's true. Since people spend a lot of time using Facebook (i.e. as a "third place" with no specific search intent), I would guess that brand advertising, brand-awareness marketing, and especially targeted ad remarketing would be their sweet spots.
• netcan 13y ago
  Or.. This campaign failed after a few days and now it will go away. That's as it should be.
• gdilla 13y ago
  Google's intent based ad platform is relatively effective. Facebook is a little bit like old school TV and Radio advertising. Ad buyers are lured in about 'reaching' target demos. Age, sex, geography, brands they like (affinities). But yeah, it's still somewhat noisey since the users are really just interested in using facebook. Maybe your brand will see some recognition boost, but measuring against a funnel conversion is likely going to be worse than those who use Google and show intent to actually do something.
• mattmaroon 13y ago
  Re-targeting. It's already driving a huge share of their ad revenue and will only increase.