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Why would you send mobile FB clicks to your website? Send them to a mobile app on mobile (!!!) You can target only desktop users, if you want to send people to

by mpeg 13y ago

Why would you send mobile FB clicks to your website? Send them to a mobile app on mobile (!!!) You can target only desktop users, if you want to send people to a website

sp332 13y ago
What's wrong with a mobile web browser?
- mpeg 13y ago
  Ads that direct to web on mobile just don't perform as well
mynewwork 13y ago
If I click a link on my phone and it tries to get me to install an app, I'm instantly hitting the back button. Do people really install random apps because they saw a one-sentence advertisement on facebook? I really don't know what normal behavior is for the average facebook user.
- mpeg 13y ago
  Yes, they do. CTR and CPI on mobile app ads on FB used is still among the best performing.
bigbugbag 13y ago
I assume you are a mobile app developer looking for a job. I don't know a single user who enjoy being sent to a mobile app instead of the website. If being hated by your users is not enough of a deterrent, then factor in the cost of building said apps on mobile platforms and maintaining them through time and new smartphones versions while having a website versus simply having a website. Unless you're a big corp with tons of money to throw out the windows, the wise path is a well thought and designed website.
- mpeg 13y ago
  Not really, I used to work at one of the main Facebook SPMDs so I'm saying that out of having seen the performance of mobile app campaigns on advertisers that spend $100k+ a day on fb. I don't see why you would be hated by your users? The ad makes it super clear that it's an app, it takes you straight to the app store where you can read reviews / description / screenshots and then you just install it. I think you are making the mistake of thinking that the average user is like you, most people will just want to get the app ASAP when they see an ad for something that seems useful; not having to navigate a website which doesn't have a mobile version (try budgetsimple.com in an android phone, it's impossible to use !)

by mpeg 13y ago

Why would you send mobile FB clicks to your website? Send them to a mobile app on mobile (!!!) You can target only desktop users, if you want to send people to a website

sp332 13y ago

What's wrong with a mobile web browser?

mpeg 13y ago
Ads that direct to web on mobile just don't perform as well

mynewwork 13y ago

If I click a link on my phone and it tries to get me to install an app, I'm instantly hitting the back button. Do people really install random apps because they saw a one-sentence advertisement on facebook? I really don't know what normal behavior is for the average facebook user.

mpeg 13y ago
Yes, they do. CTR and CPI on mobile app ads on FB used is still among the best performing.

bigbugbag 13y ago

I assume you are a mobile app developer looking for a job. I don't know a single user who enjoy being sent to a mobile app instead of the website. If being hated by your users is not enough of a deterrent, then factor in the cost of building said apps on mobile platforms and maintaining them through time and new smartphones versions while having a website versus simply having a website. Unless you're a big corp with tons of money to throw out the windows, the wise path is a well thought and designed website.

mpeg 13y ago
Not really, I used to work at one of the main Facebook SPMDs so I'm saying that out of having seen the performance of mobile app campaigns on advertisers that spend $100k+ a day on fb. I don't see why you would be hated by your users? The ad makes it super clear that it's an app, it takes you straight to the app store where you can read reviews / description / screenshots and then you just install it. I think you are making the mistake of thinking that the average user is like you, most people will just want to get the app ASAP when they see an ad for something that seems useful; not having to navigate a website which doesn't have a mobile version (try budgetsimple.com in an android phone, it's impossible to use !)