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> Google also lets me target only Desktop users. If Facebook would allow this same control, I could run this test again with more confidence. FB do let you se
by ShaneOG 13y ago
> Google also lets me target only Desktop users. If Facebook would allow this same control, I could run this test again with more confidence.
FB do let you set a Desktop Only audience for ads. You need to use Power Editor (Google Chrome only) and select Desktop under Placements.
I'd like to see a re-run with Desktop targeting only.
Edit: https://developers.facebook.com/docs/reference/ads-api/targeting-specs/#placement https://developers.facebook.com/docs/reference/ads-api/targe...
- danieltillett 13y agoVery useful info. Thanks for posting.
- mpeg 13y agoOr even better, a mobile app install ad on mobile and a FB app ad on desktop. I'd love to see one of these experiments that isn't trying to get website signups / sales which is something FB is notoriously bad for. I spent a few years at an SPMD, and I would really advise against anyone who doesn't know exactly what they're doing to use the FB self-serve anyway...
- ry0ohki 13y agoThanks, I will give this a try and retest!
- lauraglu 13y agoYou don't have to use power editor, you just have to update the Targeting to desktop only.
- ry0ohki 13y agoI could not find this option anywhere, but I think I see how to do it now, going to give it a try, thanks!