I completely agree : But many people (including, possibly the original creator) would feel differently if (a) they chose not to take the advice, and everything

I completely agree : But many people (including, possibly the original creator) would feel differently if (a) they chose not to take the advice, and everything remains the same ("I don't need that money"); and (b) someone else took all that surplus instead ("How dare they steal from me!"). Either way, the original creator's bottom-line is the same (probably higher in case (b) due to volume). Another possibility would be for there to be an 'authorized' premium B2B version - where the original author gets a certain X% ownership, and the slick-marketing type does all the fluff/flashy stuff that adds value for that set of customers.