The cost of switching is generally very low and it's quite likely that most people with data in the UbuntuOne system that they wanted to keep were already using

The cost of switching is generally very low and it's quite likely that most people with data in the UbuntuOne system that they wanted to keep were already using another service like DropBox simultaneously. The biggest cost here is to the Ubuntu reputation. They stand on the promise of LTS releases: with the quick timeline for removal of support from what could be a critical piece of customer infrastructure they signal that they are willing to sacrifice relationships for convenience.