While this is true I think there are some differences. In particular, an essential sector of the Mac death spiral was people switching to cheaper Windows PCs as

While this is true I think there are some differences. In particular, an essential sector of the Mac death spiral was people switching to cheaper Windows PCs as soon as they were a good-enough alternative. For various reasons https://news.ycombinator.com/item?id=6496030#up_6498257 https://news.ycombinator.com/item?id=6496030#up_6498257 I think iOS devices have a better chance of sustaining a lifestyle-brand price premium without losing too many users even if the alternative is broadly good enough.