Wise for bit.ly - It would mean more market share for bit.ly plus it would be a proof of reliance for short URLs. Plus inheriting a good brand has additional va

Wise for bit.ly - It would mean more market share for bit.ly plus it would be a proof of reliance for short URLs. Plus inheriting a good brand has additional value. They could position tr.im for a different target market than bit.ly bit.ly as the comprehensive one, tr.im as the quick and easy one for instance. Even in the short it means a wave of good publicity like you see here.