He could have made his donation anonymously, but instead, he chose to do it publicly. His stance against gay people is now a part of his public identity. That

He could have made his donation anonymously, but instead, he chose to do it publicly. His stance against gay people is now a part of his public identity. That was a conscious decision on his part. One of a CEO's duties is PR, and if you're a PR disaster, then you cannot discharge your duty effectively. That is certainly a valid criteria for employment.