PlanOut has been used both for evaluating the effects of new product rollouts / encouragements and for more scientific experiments that look at the effects of e

PlanOut has been used both for evaluating the effects of new product rollouts / encouragements and for more scientific experiments that look at the effects of existing features. You may want to check out Section 4 of the PlanOut paper at: http://facebook.com/publications/563103330455476/ http://facebook.com/publications/563103330455476/