To the author: Could you dig a little more into why you did not find product/market fit? (Perhaps use: http://en.wikipedia.org/wiki/5_Whys http://en.wikipedia.o

To the author: Could you dig a little more into why you did not find product/market fit? (Perhaps use: http://en.wikipedia.org/wiki/5_Whys http://en.wikipedia.org/wiki/5_Whys). That would make this post more valuable as a lesson learnt and a sign post to others. Now it reads more like an anecdote which nevertheless is a good read. Similarly for the startup lessons. A deeper (albeit painful) introspection into the mistakes made would make this a valuable post for others.