Google's platform has many auto management options. If you link your account with Google Analytics it gets really powerful. This is one of those areas you shoul

Google's platform has many auto management options. If you link your account with Google Analytics it gets really powerful. This is one of those areas you should either avoid completely or get a really good person putting 100% of their effort in to it. You can put it on auto pilot at some point, but that initial set up combined with landing page optimization on your side is critical and needs an exceptional effort. You are competing, in a psuedo-market, against the entire world for ad inventory. Several years ago I spent a lot of money on one of the online ad management systems, but by the end of the 12 month contract there were more advanced features within Adwords than they had. There might be a good option out there now, but it is a moving target for that provider given constant change combined with pieces which aren't exposed by an API. (writing a custom scraper to automate data collection and tasks on a platform split testing their UI and features isn't very pretty either.)