I've been using retargeting (perfect audience) for the last 2 months and find it useful. First of all, it is extremely inexpensive and highly qualified. Compar

I've been using retargeting (perfect audience) for the last 2 months and find it useful. First of all, it is extremely inexpensive and highly qualified. Compare to LinkedIn or Twitter where the CPM is 5x to 10x greater and, in my experience, less qualified than people who have already come to our site. The dollar amount is quite low. In the last 30 days, 176,333 impressions were served for a total of $377.68 That's a lot of eyeballs for less than $400 a month. To me, even if no one ever converted, that is worth it simply as an investment in brand building. We have also done a special offer only available as a retargeted ad, that is converting very well (17 in the past month directly from the ad / special).