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I totally get your point but I don't think VTC is a total BS. With services like Adroll, which I use, you can set a time window for a view event to be considere

I totally get your point but I don't think VTC is a total BS. With services like Adroll, which I use, you can set a time window for a view event to be considered a conversion (VTC). (i.e. with 5-day time window, if someone is served an impression and converts after 5 days, that won't count as a conversion). This way, you can get a better net impact of view events.) And I think the default setting of retargeting ads providers won't offer a short time window like 5 days.

brandnewlow 13y ago
Yep. Those features are very helpful for giving marketers control over what gets counted and how. Another feature we've added to the mix is a "Conversion Explorer that gives details on who converted, when, and from which ads so you can take that data and reconcile it against your other reporting.