"Even when it comes to B2B, it is better for a service like this to get into enterprise via their geeks than try to appeal to their suits, because Tarsnap's str

"Even when it comes to B2B, it is better for a service like this to get into enterprise via their geeks than try to appeal to their suits, because Tarsnap's strengths mean nothing to a suit." This is very explicitly talked about in the article. And as Patrick says there - a "geek" will NOT manage to get most businesses to use Tarsnap. For lack of many features, but also because of the "terrible" design (terrible at convincing businesses to use Tarsnap).