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How much weight do you put on assisted conversions (VTC within perfect audience)? I've found that aCPA for my site is great at also around $5 but the vast major
by benlarcey 13y ago
How much weight do you put on assisted conversions (VTC within perfect audience)? I've found that aCPA for my site is great at also around $5 but the vast majority of these conversions are assisted conversions, i.e. not direct click throughs.
- brandnewlow 13y agoHave you sanity checked your conversion rates? One thing that comes up with our customers is they say they'd like to see more click conversions, but it turns out, the landing page they're sending traffic to is bad or over optimized. Meanwhile, people simply SEEING the ads are going to their main home page and signing up normally. So we've found it helpful to recommend folks compare post-click conversion rates to their other channels to see if that makes sense.