> This similarly means that third party TV apps will probably appear (and thus we'll get CBS, Showtime, etc. on the Apple TV itself). On this point, it seems l

> This similarly means that third party TV apps will probably appear (and thus we'll get CBS, Showtime, etc. on the Apple TV itself). On this point, it seems like we're already there. Apple seems pretty willing to let anyone with original video content have access to the Apple TV APIs and will distribute their app. Look at all the stuff they've added lately, that has pretty small audiences. The actual main obstacle is contracts that prevent the content providers from making their content available on set-top boxes at all, because it would compete directly with their existing distribution channels (broadcast affiliates.)