As best I can tell it seems to be a very heavily veiled excuse to get their web service customers to sign up for Cloudflare hosting their DNS zones as well. Tr

As best I can tell it seems to be a very heavily veiled excuse to get their web service customers to sign up for Cloudflare hosting their DNS zones as well. Traffic balancing and redirection via DNS responses isn't new ground--other people just don't conflate it with CNAME kludgery.