It depends on what class of devices you put it in. At an entry price of $1000 I find them quite competitive, compared to other ultra portables with desktop OSes

It depends on what class of devices you put it in. At an entry price of $1000 I find them quite competitive, compared to other ultra portables with desktop OSes. That's less than a Surface Pro 2 with cover. Of course, as usual with Apple devices, buying models with higher specs is where they get you.