not only that, but they already had that funnel wrapped up with their partnership with apple. this only gave them slightly more control over the funnel, with no

not only that, but they already had that funnel wrapped up with their partnership with apple. this only gave them slightly more control over the funnel, with no real profits to show for it, while hurting apple (which from a google perspective might be worthwhile in and of itself? I'm not sure apple had any plans to go into search, but maybe).