Ask HN: How to promote my opensource project?

Folks I have created a Techmeme clone for "Indian News" as there are very few sources we can go to for quality Indian news. This is a single person project so I get really small time to spread the word about this tool now only only family and friends are using this. Please help me with some ideas by which I could promote this tool, as my hypothesis say this is a really good(utility) tool and Indians in general are news junkies.