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I can't figure out if you didn't read the article or just totally missed the point. He isn't talking about coming to a site like HN and posting a "hey, take a
by Elepsis 17y ago
I can't figure out if you didn't read the article or just totally missed the point.
He isn't talking about coming to a site like HN and posting a "hey, take a look at my new webapp" thread, where people want to give you feedback and try out your new site. Instead, he gives two specific examples where some web designer or online department's pride got in the way of him accomplishing the task he came to the site to do in the first place.
The point of the post is about customer messaging. When you're talking to your customers, you should focus on the things that matter to them, not to you. The redesign of your newsletter very rarely falls into that category, and cheering loudly about it just looks clueless.
- TomOfTTB 17y agoMy girlfriend is on tour right now and the last time I went to visit her she was excited that she got a new plant. Now I personally didn't see what the big deal was but I was there with a friend of hers and they went on for about an hour on how plants "brighten up a room" and such. Point of the story: Some people do care about things like new design and the authors of the e-mail, the one's this blog author accuses of being marketing hacks who don't speak from the heart, are probably in fact speaking from the heart. Because some people care deeply about aesthetics. In other words the author of the blog post mistakes "I don't care" for "no one cares" and that's why he is, imho, wrong.