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> The far more interesting possibility is that the data suggested that they do what they did, but that the data was wrong. New Coke scored better than Pepsi in
by tanzam75 13y ago
> The far more interesting possibility is that the data suggested that they do what they did, but that the data was wrong.
New Coke scored better than Pepsi in blind taste tests, yet New Coke was a sales disaster. Pepsi scored better than Coke Classic in blind taste tests, yet the Second Coming of Coca-Cola quickly came out on top.
What I find ironic is that the same people who did the Office Ribbon also came up with Metro. The Ribbon was all about exposing features that had previously been buried a couple of layers down in menus, because users will only use features that stare them in the face.
But Metro was all about burying features that had previously been staring users in the face!
- Curmudgel 13y agoNew Coke was a disaster because Coca-Cola did not let its consumers choose between the two products and instead planned to stop making Coke Classic entirely. There is some similarity to Microsoft's decision to have Windows 8 boot into Metro by default. Coca-Cola's pre-release focus groups told them that a minority of people would have a very hostile reaction to the elimination of Coke Classic, but they decided to ignore the data. You can see something similar if you read the comments of the Windows 8 development blog.